The winners and losers of the 2007 auto year
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The year 2007 came to an end for the motor vehicle manufacturers with a big drop in sales on the German market of 9.2 percent. In addition to tons of losers, there are a handful of winners in the worst auto year since reunification. Some would never have been expected.
D.The 2007 registration statistics of the Federal Motor Transport Authority (KBA) show: In view of rising gasoline prices and the discussion about CO2 emissions and climate collapse, the only segments that have increased are those that are blacklisted by climate protectors because of their fuel-guzzling representatives: sports vehicles and off-road vehicles. While the 4.4 percent increase in sports cars compared to the previous year is almost entirely due to the new Audi TT, according to the Federal Motor Transport Authority, a number of debutants are responsible for the 1.8 percent increase in the SUVs. In addition to the compact representatives Mitsubishi Outlander, Opel Antara or Land Rover Freelander, the particularly scolded large off-roaders also increased. The BMW X5 (plus 35.2 percent) and the Range Rover, which was redesigned in 2005 (plus 30.8 percent), for example.
What is particularly noteworthy, however, is the good performance of the Porsche Cayenne, which in 2007, with 4832 units sold, found exactly 17.8 percent more fans than in 2006 – after all, in contrast to the competition that mainly relies on diesel engines, the Porsche is only available with gasoline engines. Even on paper, average fuel consumption of 12.9 to 14.9 liters, depending on the engine type (this corresponds to CO2 emissions of 301 to 358 grams per kilometer), sounds terrifying, and not just in the ears of environmentalists. What actually rushes through the injectors in practice is a completely different story.
But a success story, albeit a late one, is also developing at the opposite end of the automotive scale. After his jump to the USA, Smart, who had actually already been declared dead, is now gaining a foothold in Germany. In the so-called "Minis" category, the small two-seater takes over the top of the VW Fox (27,104 / minus 24 percent) with around 31,000 registrations (plus 71.7 percent). With CO2 values of 88 to 116 grams, the Smart is almost the opposite of the Porsche Cayenne. The fact that both cars played a key role in ensuring that their respective brands were the only German representatives to close the year with more sales than in the previous year also shows how unpredictable German car buyers are at times.
This fits in with the fact that more than half of 4000 participants recently stated in an ADAC study that they were thinking about buying a car with low consumption and correspondingly low CO2 emissions. If you look at the sales figures from 2007, so far it has mostly remained with the good intentions. The hybrid car Toyota Prius, for example, which can drive a short distance electrically in the city, achieved a sales increase of at least 50.6 percent. But 4577 copies are negligible for a compact car, segment share: 0.6 percent.
Peugeot had to painfully realize that you cannot create every niche yourself. The small car 1007, which started with a lot of hope and was touted as the ideal city runabout with its two large electric sliding doors, experienced a bitter slump in only its second full year of sales. A drop in sales of a whopping 62.5 percent means just 2281 sales.
As expected, the VW Golf claimed the throne of the best-selling car in 2007, who once again outclassed everything that has four wheels. With 214,367 models sold, the Wolfsburg bestseller had to pocket a minus of 9.5 percent. But it won’t last long. Because the new edition will be ready by the end of 2008.
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