Mercedes-Benz: 60 billion. € Plan for the future focuses on e-mobility

Mercedes-Benz: 60 billion. € Plan for the future focuses on e-mobility-focuses

Mercedes-Benz will spend 60 billion euros over the next four years. With this investment, the aim is to head towards a fully electric future between 2022 and 2026. The most valuable luxury car brand in the world is aiming for nothing less than leadership in electric drives and vehicle software. While Mercedes-Benz intends to further reduce capital expenditure during this period as planned, research and development expenditure for the electrification of the product portfolio as well as further digitization and the next steps towards automated driving remain at a high level.

With the plan approved by the Supervisory Board, the company is reaffirming the accelerated transition to an all-electric world. After all, they are also certain that climate change must be tackled. And electric drives are the core of the Mercedes strategy. Possibly. you have to follow this consistently in the luxury segment. At the same time, they want to make the company narrower and more agile.

In line with this, the company’s timetable for e-mobility was specified in mid-December 2020. In January 2021 it was again confirmed that sustainability is the big lever for Mercedes-Benz on the way to a greener future. At the same time, however, they want to keep the margins correspondingly high. An important lever for this is the increase in net sales per vehicle. In addition, a direct sales model, including pricing, is gradually being sought. Higher sales from digital services should make a further positive contribution.

“Our goal is technology leadership in the luxury automotive segment and in premium vans. We remain committed to our ambitious margin targets. Mercedes-Benz has everything that is required for this: a clear strategic course, a highly qualified and motivated team and the strong support of the entire Supervisory Board. In this way, we want to grow profitably with the most desirable cars and create sustainable value – for our customers, employees, shareholders and partners.“ – Ola Kallenius, CEO of Daimler AG and Mercedes-Benz AG

Mercedes-Benz wants to be fully electric before the end of the decade. Mind you, wherever market conditions allow. Against this background, the Supervisory Board supports the path taken to consistently increase efficiency and the associated reduction in fixed costs. Ultimately, the focus is on the “strict prioritization of future investments”. Above all, the focus on electromobility, as Mercedes itself indicates.

In addition, the company expects that standardized battery platforms and scalable vehicle architectures – together with advances in battery technology – will contribute to reducing the variable costs of battery electric vehicles. The share of battery costs in the vehicle is expected to fall significantly in this decade.

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2 thoughts on “Mercedes-Benz: 60 billion. € Plan for the future focuses on e-mobility”

  1. Mercedes is coming! That’s clear and they’ve made it clear that they want to be at the forefront of technology. That was the big slap for Tesla last year that CATL entered into a technology partnership with Mercedes and not with Tesla. Mercedes has just recognized the luxury segment, so there is no longer any reason for combustion engines. I’m quite sure that in three years time the EQS Maybach will be the standard car for the elite in Singapore like the nitro Maybach is today. The EQG should also point the way.

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  2. at 60 billion, an electric E-Class station wagon should be in there. And if it’s just a one-off… just for me, please, please… 150 kw, rear-wheel drive, is enough.

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