Matthias Schmidt, automobile analyst from Berlin, has already stated in his previous reports that the “victory march” of electric SUVs in Europe is continuing. But not in all of Europe, as Schmidt reveals in his current observation. In Italy, e-SUVs are being slowed down by small, compact electric vehicles. Three models are leading the electric rebellion.
To stay with smart, these made it to 29 in the basic segment by the end of October.200 approvals in Europe. These e-vehicles are particularly important for Daimler because they help to achieve the CO2 targets. However, if you consider that in 2004 there were still 133.600 units (combustion engines) were sold and this year they are down to less than 40.000 units, it shows that interest in smart’s micro-electric vehicles is waning. The new, upcoming models of the brand may help to rekindle interest in the market.
In the small car segment, we are looking at a well-known model at the top of sales: the Renault ZOE. This is now celebrating its tenth anniversary on the European car market and was responsible for 36% of sales in its segment. 51.000 ZOE was sometimes approved in 2021. Sales declined by almost 30 percent this year, this is probably partly due to the cannibalization by twingo and other models of the same sector. Among other things, the already mentioned Fiat 500 E.
Let’s look at the lower middle class, this is a significant decline in views of the past year. If this segment was still responsible for almost a third in October 2020 (29.2%) of the paragraph, it brings the lower middle class 2021 to 15.4%. Especially the VW ID.3 Drives sales in this segment, the Nissan Leaf and BMW i3, on the other hand, are invalid. On only two models, the Near Executive sector with the Tesla Model 3 and Polestar 2. On Model 3 accounts for 88% of the segment. With the Polestar 2 and an increasing amount of Model 3s being shipped from China, this sector is undoubtedly a China dependent sector. The new BMW i4 will be the third model to enter this sector in the last quarter of this year. The luxury segment, including the Porsche Taycan and Audi e-tron GT, is responsible for significantly less sales.
Of course, we do not leave the SUV segment unmentioned, even if the importance of the sector was already pointed out at the beginning. It’s probably only a matter of time before it accounts for 50 percent cumulatively. Production of the locally manufactured Tesla Model Y will begin shortly. The majority of the e-car models currently available on the European market are in the SUV segment. 36 models in number and thus almost half of the European e-car models. An announcement.
Period January to October 2021
- Basic – 11.4 percent
- Compact cars – 16.1 percent
- Lower middle class – 15.4 percent
- Near executive – 13.0 percent
- SUV/Crossover – 40.4 percent
- Luxury class – 1.7 percent
- Commercial vehicle class / minibus – 0.70 percent
- Other – 1.30 percent
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