- This is how BMW attacks the Mercedes S-Class
- Understanding of modern luxury
- At home on the promenade
This is how BMW attacks the Mercedes S-Class
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This study of the BMW 7 Series is at the Beijing auto show.
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With the doors running in opposite directions, it is an anticipation of the production model.
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The new 7 Series should be more modern…
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…and appear more dynamic. It celebrated its world premiere at the end of 2015.
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The details at the rear are already making you want more.
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The headlights are narrow and sharply contoured.
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The interior looks spacious…
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…and also offers sufficient space in the rear.
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The cockpit is clear and relatively simple.
No other car embodies automotive luxury as much as the Mercedes S-Class. But sooner than expected, the classic is dealing with the new BMW 7 Series. And another car is involved.
D.Many did not expect that. The new BMW 7 Series drops its first covers for the first time at the Beijing Motor Show: It is a hot outfit presented by the Munich-based company. Disguised and brawny at the same time as a Vision Future Luxury study, the splendidly launched Mercedes S-Class has to deal with the new top model from Bavaria earlier than expected.
With the new edition of the S-Class, the Swabians have been the measure of all things in the segment for over a year. Magic chassis, cozy armchairs with hot stone massages and heated armrests. "The Mercedes S-Class has made a big hit in the USA," says Steve Cannon, Mercedes boss USA.
But the benefices in the luxury league will be redistributed with the first appearance of the BMW Vision Future Luxury at the Beijing Motorshow, because it is no longer a secret that the emphatically powerful and elegantly designed study anticipates clear borrowings from the next 7 generation.
In contrast to the Mercedes S-Class, it should appear more modern, dynamic and significantly more visionary when it celebrates its world premiere at the end of 2015. The Chinese future model shines with a combination of OLED taillights, LED and laser headlights, complete networking, four individual seats, plenty of carbon fiber inputs and a decidedly powerful and simple appearance. Various content for driver and passengers can be shown on the contact-analog displays.
Understanding of modern luxury
In the rear there is a removable tablet for the two passengers, with which numerous functions can be controlled and called up. “With vision vehicles like the BMW Vision Future Luxury, we show how we can develop these topics further. For us, they are both an inspiration and a driving force, "says Head of Design Adrian van Hooydonk," with the BMW Vision Future Luxury we are consistently developing our understanding of modern luxury – with future-oriented technologies as well as precision and quality in every detail. "
As far as the engines are concerned, the China study of the BMW Vision Future Luxury reveals nothing. But the future 7 Series will be based on the current model. Four-cylinders are left out aside from the plug-in hybrid that follows later. There are highly efficient six-cylinder diesels with a three-liter displacement and outputs of up to 400 hp.
Here the Mercedes S 350 Bluetec is currently chugging behind with no chance with its aged single turbo.
At home on the promenade
The question remains whether the duel between one day and the other can also be a three-, four- or multi-combat world-wide, because the Cadillac XTS or Maserati Quattroporte, like the Porsche Panamera or a Lexus LS, can hardly be trusted to seriously close the battleships from Dingolfing and Sindelfingen endanger.
While the VW Phaeton with its well-known virtues is still on the sidelines, Audi in particular is working flat out on a spectacular successor to the A8. The next generation should not appear as tired from the outside as the current model as an inflated A4, but just as present as the current Mercedes S-Class cruising the promenades of this world.
The great strength of the A8 – its exclusive and spectacularly finished interior – is to be further perfected.
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